Our Story

Possess your values…

Welcome to Pooja Saraf Jewels. With over two decades of experience in creating masterpieces with natural diamonds, Pooja Saraf leads our brand in offering exquisite lab-grown diamonds with offices in Mumbai and New Delhi. These diamonds are not only stunning but also sustainable, providing an environmentally just alternative to traditionally mined diamonds.

Rooted in fine craftsmanship, each Pooja Saraf piece is skilfully designed with a story waiting to be told. Our commitment to quality, transparency and satisfaction is the foundation to each handcrafted jewellery. We focus on designing jewellery that empowers and endures. Jewellery that makes you feel like the best version of you–every single day.

Our upcoming collection Prākrta draws inspiration from the beauty of nature and wildlife, reflecting our deep connection to the natural world. Prākrta is a tribute to the timeless elegance of nature, meticulously crafted to bring its beauty to life, that is designed to be cherished for generations to come.

Our values at Pooja Saraf Jewels are founded in gratitude and giving back to mother earth. During the pandemic, a simple yet profound mission: to reconnect people with nature, led us to growing organic strawberries at Saraf Farms. Nestled in the heart of New Delhi, our farm offers strawberry picking—a unique experience for families and friends seeking solace in nature.

Join us on this journey towards a more sustainable future. Whether you are adorning our elegant collection at Pooja Saraf Jewels or picking strawberries at Saraf Farms, we invite you to be part of our story—a story of nature, beauty, and a commitment to preserving our values.